However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

20+ innovations will shape the apparel industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the apparel industry using innovation intensity models built on over 36,000 patents, there are 20+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulated composite fabrics, and reflective fabrics are disruptive technologies that are in the early stages of application and should be tracked closely. e-textiles, personalized lookbooks, and AR-assisted measurements are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are functional undergarments and breathable fabrics, which are now well established in the industry.

Innovation S-curve for the apparel industry

Personalized lookbooks are a key innovation area in apparel

Personalized lookbooks refer to curated collections of fashion or style recommendations that are tailored to an individual's preferences, tastes, and characteristics. These lookbooks can be created digitally, leveraging user data and algorithms to provide personalized fashion suggestions. They offer a convenient way for individuals to discover new styles, stay updated with fashion trends, and receive outfit recommendations based on their unique preferences.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 200+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of personalized lookbooks.

Key players in personalized lookbooks – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

eBay is one of the leading patent filers in personalized lookbooks. Some other key patent filers in the space include Apple and Samsung Group. Apple provides fashion lookbook apps such as WEAR, accessible through the Apple Store, which enables shoppers to track their fashion idols, acquire insights into current trends, and access details about their preferred labels and brands.

In terms of application diversity, Memjet Technology leads the pack, while Qurate Retail and Walt Disney stood in the second and third positions, respectively.

By means of geographic reach, Memjet Technology held the top position, followed by Metail and Interactive Memories.

Personalized lookbooks are created to market apparel products in a visually appealing and engaging way to attract more customers. Personalized lookbooks use automation tools and software that gather data about customer buying behavior enabling these to provide recommendations that are more relevant to the customer.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel. 

Notably, Sales and Related Occupations jobs accounted for a 34% share of the global apparel industry's social responsibility-related total new job postings in Q3 2023, down 33% over the prior quarter.

Sales and Related Occupations drive social responsibility-related hiring activity

Sales and Related Occupations, with a share of 34%, emerged as the top social responsibility-related job roles within the apparel industry in Q3 2023, with new job postings drop by 33% quarter-on-quarter. Office and Administrative Support Occupations came in second with a share of 13% in Q3 2023, with new job postings rising by 29% over the previous quarter.

The other prominent social responsibility roles include Personal Care and Service Occupations with a 7% share in Q3 2023, Management Occupations with a 6% share of new job postings.

Top five companies in apparel industry accounted for 90% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q3 2023 were Levi Strauss & Co, VF, Columbia Sportswear, Hugo Boss, and Ralph Lauren. Together they accounted for a combined share of 90% of all social responsibility-related new jobs in the apparel industry.

Levi Strauss & Co posted 196 social responsibility-related new jobs in Q3 2023, VF 152 jobs, Columbia Sportswear 133 jobs, Hugo Boss 86 jobs, and Ralph Lauren 24 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with an 84.76% share of total new job postings, Q3 2023

The largest share of social responsibility-related new job postings in the apparel industry in Q3 2023 was in the US with 84.76% followed by Canada (6.10%) and Switzerland (2.13%). The share represented by the US was two percentage points higher than the 82.64% share it accounted for in Q2 2023.

For further understanding of GlobalData's Apparel: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Sales and Related Occupations jobs accounted for a 22% share of the global apparel industry's artificial intelligence-related total new job postings in Q3 2023, up 40% over the prior quarter.

Sales and Related Occupations drive artificial intelligence-related hiring activity

Sales and Related Occupations, with a share of 22%, emerged as the top artificial intelligence-related job roles within the apparel industry in Q3 2023, with new job postings rising by 40% quarter-on-quarter. Computer and Mathematical Occupations came in second with a share of 14% in Q3 2023, with new job postings dropping by 25% over the previous quarter.

The other prominent artificial intelligence roles include Office and Administrative Support Occupations with a 13% share in Q3 2023, Management Occupations with a 9% share of new job postings.

Top five companies in apparel industry accounted for 90% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q3 2023 were Skechers USA, VF, Ralph Lauren, Peloton Interactive, and Levi Strauss & Co. Together they accounted for a combined share of 90% of all artificial intelligence-related new jobs in the apparel industry.

Skechers USA posted 56 artificial intelligence-related new jobs in Q3 2023, VF 20 jobs, Ralph Lauren 20 jobs, Peloton Interactive 12 jobs, and Levi Strauss & Co 6 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by Italy with a 53.54% share of total new job postings, Q3 2023

The largest share of artificial intelligence-related new job postings in the apparel industry in Q3 2023 was in Italy with 53.54% followed by the US (38.58%) and San Marino (2.36%). The share represented by Italy was two percentage points higher than the 51.12% share it accounted for in Q2 2023.

For further understanding of GlobalData's Apparel: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Management Occupations jobs accounted for a 17% share of the global apparel industry's environmental sustainability-related total new job postings in Q3 2023, down 51% over the prior quarter.

Management Occupations drive environmental sustainability-related hiring activity

Management Occupations, with a share of 17%, emerged as the top environmental sustainability-related job roles within the apparel industry in Q3 2023, with new job postings drop by 51% quarter-on-quarter. Sales and Related Occupations came in second with a share of 17% in Q3 2023, with new job postings rising by 21% over the previous quarter.

The other prominent environmental sustainability roles include Business and Financial Operations Occupations with a 7% share in Q3 2023, Computer and Mathematical Occupations with a 4% share of new job postings.

Top five companies in apparel industry accounted for 93% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q3 2023 were Hugo Boss, VF, Levi Strauss & Co, UniFirst, and Ralph Lauren. Together they accounted for a combined share of 93% of all environmental sustainability-related new jobs in the apparel industry.

Hugo Boss posted 105 environmental sustainability-related new jobs in Q3 2023, VF 50 jobs, Levi Strauss & Co 13 jobs, UniFirst 10 jobs, and Ralph Lauren 9 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by Germany with a 48.26% share of total new job postings, Q3 2023

The largest share of environmental sustainability-related new job postings in the apparel industry in Q3 2023 was in Germany with 48.26% followed by the US (31.34%) and Canada (12.44%). The share represented by Germany was 15 percentage points lower than the 63.19% share it accounted for in Q2 2023.

For further understanding of GlobalData's Apparel: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Installation, Maintenance, and Repair Occupations jobs accounted for an 18% share of the British automotive industry new job postings in Q3 2023, up by 7% over the prior quarter.

Installation, Maintenance, and Repair Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Installation, Maintenance, and Repair Occupations, which accounted for 18% of the total new job postings in Q3 2023 and were down by 61% year-on-year. Second highest were Sales and Related Occupations, which accounted for 15% and drop by 59% year-on-year, and third highest were Management Occupations, which were 13% of the new job postings and 58% lower year-on-year.

Top five companies in automotive industry accounted for 39% of hiring activity

The highest number of jobs were posted by Redde Northgate with 519, followed by Vertu Motors with 494, while the highest increase was at Halfords Group at 16%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Computer and Mathematical Occupations jobs accounted for a 7% share of the European automotive industry's total new job postings in Q3 2023, drop 41% over the prior quarter.

Computer and Mathematical Occupations drive automotive industry hiring activity

Computer and Mathematical Occupations, with a share of 7% new job postings, was the occupation with the greatest hiring activity in the European automotive industry in Q3 2023 , ahead of Management Occupations with a 7% share of new job postings.

The other prominent roles included Architecture and Engineering Occupations with a 7% share in Q3 2023, Office and Administrative Support Occupations with a 6% share and Installation, Maintenance, and Repair Occupations with a 5% share of new job postings.

Top five companies accounted for 38% of hiring activity

Robert Bosch posted 5,170 jobs in Q3 2023 and registered a decline of 24% over the previous quarter, followed by Continental with 3,657 jobs and a 13% drop. ZF Friedrichshafen, with 1,592 jobs, and Tesla, with 1,319 jobs, recorded a 22% drop and a 6% drop, respectively, while Forvia recorded a 15% decline with a 1,316 new job postings during Q3 2023.

Regional analysis of hiring in the European automotive industry, Q3 2023

Germany held the leading share of the European automotive hiring activity with a 48.17% share, a 25% decrease over Q2 2023. the UK was next with 15.74%, four-percentage-point down over the previous quarter.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Architecture and Engineering Occupations jobs accounted for a 36% share of the Mexican automotive industry new job postings in Q3 2023, down by 0.27% over the prior quarter.

Architecture and Engineering Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Architecture and Engineering Occupations, which accounted for 36% of the total new job postings in Q3 2023 and were up by 57% year-on-year. Second highest were Business and Financial Operations Occupations, which accounted for 14% and rise by 8% year-on-year, and third highest were Office and Administrative Support Occupations, which were 13% of the new job postings and 42% higher year-on-year.

Top five companies in automotive industry accounted for 47% of hiring activity

The highest number of jobs were posted by Continental with 764, followed by Nissan Motor with 504, while the highest increase was at Aptiv at 20%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Computer and Mathematical Occupations jobs accounted for a 20% share of the Singaporean automotive industry new job postings in Q3 2023, up by 39% over the prior quarter.

Computer and Mathematical Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Computer and Mathematical Occupations, which accounted for 20% of the total new job postings in Q3 2023 and were down by 3% year-on-year. Second highest were Architecture and Engineering Occupations, which accounted for 12% and drop by 4% year-on-year, and third highest were Business and Financial Operations Occupations, which were 16% of the new job postings and 43% lower year-on-year.

Top five companies in automotive industry accounted for 83% of hiring activity

The highest number of jobs were posted by Continental with 64, followed by Robert Bosch with 52, while the highest increase was at Dr. Ing. h.c. F. Porsche at 13%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Installation, Maintenance, and Repair Occupations jobs accounted for a 16% share of the Australian automotive industry new job postings in Q3 2023, down by 10% over the prior quarter.

Installation, Maintenance, and Repair Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Installation, Maintenance, and Repair Occupations, which accounted for 16% of the total new job postings in Q3 2023 and were down by 71% year-on-year. Second highest were Sales and Related Occupations, which accounted for 12% and drop by 73% year-on-year, and third highest were Management Occupations, which were 12% of the new job postings and 58% lower year-on-year.

Top five companies in automotive industry accounted for 90% of hiring activity

The highest number of jobs were posted by Eagers Automotive with 1,452, followed by Autosports Group with 357, while the highest increase was at Tesla at 24%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Computer and Mathematical Occupations jobs accounted for a 5% share of the Brazilian automotive industry new job postings in Q3 2023, down by 35% over the prior quarter.

Computer and Mathematical Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Computer and Mathematical Occupations, which accounted for 5% of the total new job postings in Q3 2023 and were down by 65% year-on-year. Second highest were Life, Physical, and Social Science Occupations, which accounted for 5% and drop by 35% year-on-year, and third highest were Business and Financial Operations Occupations, which were 6% of the new job postings and 68% lower year-on-year.

Top five companies in automotive industry accounted for 68% of hiring activity

The highest number of jobs were posted by Robert Bosch with 169, followed by Marcopolo with 146, while the highest increase was at General Motors at 20%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Architecture and Engineering Occupations jobs accounted for an 8% share of the Chinese automotive industry new job postings in Q3 2023, down by 25% over the prior quarter.

Architecture and Engineering Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Architecture and Engineering Occupations, which accounted for 8% of the total new job postings in Q3 2023 and were down by 80% year-on-year. Second highest were Management Occupations, which accounted for 7% and drop by 65% year-on-year, and third highest were Computer and Mathematical Occupations, which were 28% of the new job postings and 80% lower year-on-year.

Top five companies in automotive industry accounted for 69% of hiring activity

The highest number of jobs were posted by Li Auto with 1,865, followed by Didi Global with 712, while the highest increase was at Robert Bosch at 21%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

Notably, Office and Administrative Support Occupations jobs accounted for a 7% share of the German automotive industry new job postings in Q3 2023, down by 7% over the prior quarter.

Office and Administrative Support Occupations drive automotive industry hiring activity

Of the industry's total hiring activity, the highest number of new job postings were for Office and Administrative Support Occupations, which accounted for 7% of the total new job postings in Q3 2023 and were down by 17% year-on-year. Second highest were Computer and Mathematical Occupations, which accounted for 6% and drop by 57% year-on-year, and third highest were Architecture and Engineering Occupations, which were 37% of the new job postings and 47% lower year-on-year.

Top five companies in automotive industry accounted for 52% of hiring activity

The highest number of jobs were posted by Robert Bosch with 3,411, followed by Continental with 2,487, while the highest increase was at Mercedes-Benz Group at 36%.

For further understanding of GlobalData's Automotive: Hiring Trends & Signals Q3 2023, buy the report here.

According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.

3D garment modeling is a key innovation area in artificial intelligence

3D garment modeling involves utilizing 3D modeling software to craft digital renditions of clothing items. These virtual models serve the purpose of providing a visual preview of how a garment will appear and conform to a specific body shape. This capability enables a shopper to test the appearance of an outfit before making the actual purchase, thus enhancing customer satisfaction.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 80+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of 3D garment modeling.

Key players in 3D garment modeling – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

eBay is one of the leading patent filers in 3D garment modeling.  eBay claims to use advanced 3D garment modeling technology to create digital representations of its products to enable customers to visually evaluate the appearance and fit of garments on different body types.

In terms of application diversity, Magic Leap is the leader, while Microsoft and Apple stood in the second and third positions, respectively.

By means of geographic reach, Magic Leap held the top position, followed by Metail and Zazzle.Com.

3D garment modeling enhances customer satisfaction, while serving as a dynamic force in fostering innovation, efficiency, and sustainability in the apparel industry.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Retail and Apparel.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

20+ innovations will shape the apparel industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the apparel industry using innovation intensity models built on over 36,000 patents, there are 20+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulated composite fabrics, and reflective fabrics are disruptive technologies that are in the early stages of application and should be tracked closely. e-textiles, personalized lookbooks, and AR-assisted measurements are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are functional undergarments and breathable fabrics, which are now well established in the industry.

Innovation S-curve for the apparel industry

Wearable computers are a key innovation area in apparel

Wearable computers are electronic devices that are small and lightweight. These devices can collect, process data and send feedback wirelessly, and have evolved to be incorporated into clothing, accessories and jewelry.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 20+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of wearable computers.

Key players in wearable computers – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Nike is one of the leading patent filers in wearable computers. Some other key patent filers in the space include Levi Strauss and Gunze.

The Trucker Jacket by Levi’s is integrated with JACQUARD™ by Google, a wireless technology that provides seamless connectivity to a wearer’s smartphone. Incorporated with a sensor on the left sleeve, the jacket is designed to allow the wearer to control the paired device with simple gestures.

In terms of application diversity, Nike leads the pack, while Samsung and Salutron stood in the second and third positions, respectively.

By means of geographic reach, Sony held the top position, followed by Nike and Levi Strauss.

As technology continues to evolve, and consumers lead more active lifestyles, there will be demand for integration of wearable technologies into activewear, sportswear and other performance clothing, accessories, and jewelry.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel. 

According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.

Insulated composite fabrics are a key innovation area in workplace safety

Fabrics composed of multiple layers of materials including cellulose derivatives, fire-resistant fibers, and elastic fibers are known as insulated composite fabrics. They are designed to provide superior protection in different environments.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 60+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of insulated composite fabrics.

Key players in insulated composite fabrics – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Teijin is one of the leading patent filers in insulated composite fabrics. Some other key patent filers in the space include Toray Industries and DuPont de Nemours.

Dupont’s Nomex is claimed to be a lightweight, high-performance fabric that combines comfort and durability with heat protection and flame resistance. The fabric can be used for racing suits, personal protective gear for first responders and other sectors requiring protection from extreme heat.

In terms of application diversity, Hanesbrands leads the pack, while W. L. Gore & Associates and Brrr! are in the second and third positions, respectively.

By means of geographic reach, Welspun held the top position, followed by Noveko and Albany International.

Insulated composite fabrics are extremely pivotal to workers’ safety and protection, given their ability to be flame resistant.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

20+ innovations will shape the apparel industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the apparel industry using innovation intensity models built on over 36,000 patents, there are 20+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulated composite fabrics, and reflective fabrics are disruptive technologies that are in the early stages of application and should be tracked closely. e-textiles, personalized lookbooks, and AR-assisted measurements are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are functional undergarments and breathable fabrics, which are now well established in the industry.

Innovation S-curve for the apparel industry

Reflective fabrics are a key innovation area in apparel

Reflective fabrics are fabrics with reflective properties, making them more visible in low-light conditions, especially when light is shone on them.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 40+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of reflective fabrics.

Key players in reflective fabrics – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators. 

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Teijin is one of the leading patent filers in reflective fabrics. Some other key patent filers in the space include DuPont de Nemours and Toray Industries.

DuPont™ Tyvek® 500 HV comes in a fluorescent orange color with silver-grey reflective bands for day and night visibility. The garment is mainly composed of flash-spun polyethylene, providing an ideal balance of protection, durability, and comfort to the user.

In terms of application diversity, Boeing leads the pack, while Intel and Hanesbrands stood in the second and third positions, respectively.

By means of geographic reach, Welspun Group held the top position, followed by National Safety Apparel and Albany International.

Reflective fabrics have promising applications in the future as research and development in this space progresses with increasing awareness for safety and evolving fashion trends. These fabrics are typically used in clothing and accessories such as helmets and armband vests that provide safety to the user during fog and other low visibility conditions.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel. 

According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.

Virtual try-ons is a key innovation area in virtual and augmented reality

Virtual try-ons use augmented or virtual reality technology to allow customers to try-on products digitally before making a purchase.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 190 companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of virtual try-ons.

Key players in virtual try-ons – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators. 

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

eBay is one of the leading patent filers in virtual try-ons. Some other key patent filers in the space include Amazon.com and Walmart.

Walmart’s recently launched Be Your Own Model, powered by its Zeekit virtual try-on platform, that allows customers to use their own photos to visualize the appearance of an apparel on their body before purchasing. With unique algorithms and machine learning models, Walmart’s try-on platform claims to provide ultra-realistic simulation of fabric draping, shadows, and the appearance of a chosen outfit on the user.

In terms of application diversity, Walmart leads the pack, while Magic Leap and Levi Strauss stood in the second and third positions, respectively.

By means of geographic reach, Magic Leap held the top position, followed by Zazzle.Com and Metail.

The option to try on apparel products virtually before purchases enables better decision-making and reduces returns rates, while improving customer satisfaction and deeper engagement with shoppers. Advances in underlying technologies for virtual try-ons can blur the lines between in-store and online apparel shopping.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Augmented Reality (AR) in Retail and Apparel.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

20+ innovations will shape the apparel industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the apparel industry using innovation intensity models built on over 36,000 patents, there are 20+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulated composite fabrics, and reflective fabrics are disruptive technologies that are in the early stages of application and should be tracked closely. e-textiles, personalized lookbooks, and AR-assisted measurements are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are functional undergarments and breathable fabrics, which are now well established in the industry.

Innovation S-curve for the apparel industry

Electronic textiles (e-textiles) are a key innovation area in apparel

Electronic textiles, or e-textiles, are fabrics that have electronic components such as sensors embedded into them for functions like displays, or interactive devices. e-textile manufacturing involves a combination of textile manufacturing techniques and electronic assembly methods and can serve as wearable technology, interactive fashion, safety gear, or even as a healthcare device.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30 companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of e-textiles.

Key players in e-textiles – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Sanko is one of the leading patent filers in e-textiles. Some other key patent filers in the space include Apple and Alphabet. Sensoria, another innovator in e-textiles, offers a broad array of smart garments for active customers, that are designed to monitor heart rate, detect cadence, and assess impact forces during fitness activities.

In terms of application diversity, Sensoria leads the pack, while Alphabet and KMD Brands stood in the second and third positions, respectively. By means of geographic reach, Sanko held the top position, followed by DuPont, and Bekaert.

e-textiles have a wide range of applications in the apparel sector with garments that can monitor several aspects of the wearer’s health, enabling quick and effective care.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel. 

According to GlobalData’s Technology Foresights, which uses over 36,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of the industry.

Smart fabrics are a key innovation area in Internet of Things

Smart fabrics are textiles that have inbuilt or integrated electronic components that can detect gestures and body language and then respond accordingly. Smart fabrics can transform fashion, healthcare, sports, and military sectors.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of smart fabrics.

Key players in smart fabrics – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Life is one of the leading patent filers in smart fabrics., Some other key patent filers in the space include Prevayl and ROKA Sports. Prevayl launched SmartWear™ in 2022, sportswear enhanced with clinical-grade ECG that can be worn by avid gymgoers, personal trainers, and professional athletes. It is also embedded with other cutting-edge biometric technologies to gather data about the wearer’s body, which can be analyzed through smartphone applications to improve the user’s performance.

In terms of application diversity, OMSignal is leads the pack, while Honeywell International and NIKE are in the second and third positions, respectively.

By means of geographic reach, ROKA Sports held the top position, followed by NIKE and adidas.

The future is very promising for smart fabrics, as these fabrics offer opportunities for self-expression and creativity in the fashion industry. The integration of wearables with smart fabrics can make the wearer feel more empowered due to the technologies used. The healthcare industry can greatly benefit from smart fabrics in monitoring and improving the user’s health.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Internet of Things (IoT) in Retail and Apparel.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilizing and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

20+ innovations will shape the apparel industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the apparel industry using innovation intensity models built on over 36,000 patents, there are 20+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, insulated composite fabrics, and reflective fabrics are disruptive technologies that are in the early stages of application and should be tracked closely. e-textiles, insulated composite fabrics, and AR-assisted measurements are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are functional undergarments and breathable fabrics, which are now well established in the industry.

Innovation S-curve for the apparel industry

Insulated composite fabrics are a key innovation area in apparel

Insulated composite fabrics are designed to offer thermal insulation from the external environment. These fabrics are generally made of two or more layers of materials, one that has lower thermal conductivity and another material that provides strength and durability to the garment.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 60+ companies, spanning technology vendors, established apparel companies, and up-and-coming start-ups engaged in the development and application of insulated composite fabrics.

Key players in insulated composite fabrics – a disruptive innovation in the apparel industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.   

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.  

Teijin is one of the leading patent filers in insulated composite fabrics, while Toray and DuPont stood in the second and third positions, respectively.

DuPont’s Sorona® is a polymer that is 37% plant-based and adds sustainable comfort and functionality to textiles as it combines durability, insulation and flexibility. 4Fstore offers men’s jackets made with Dupont Sorona®, which claims to be light weight and offers thermal insulation and comfort to wearer.

In terms of application diversity, Hanesbrands leads the pack, while W. L. Gore & Associates and Brrr! are in the second and third positions, respectively.

By means of geographic reach, Welspun held the top position, followed by Noveko and Albany International.

Insulated composite fabrics can be used in a wide range of apparel products including winter jackets, sleeping bags, and high-performance equipment for extreme environments. Their main function is to effectively balance temperature, breathability, moisture management, and durability.

To further understand the key themes and technologies disrupting the apparel industry, access GlobalData’s latest thematic research report on Apparel.