Thought Leaders Archive - Just Style

MVTM: Seamlessly Fusing Fashion, Functionality and Sustainability

Elli Karampela — Wed, 29 Nov 2023 23:00:11 +0000

At the intersection of movement and momentum is ’MVTM’, the latest product brand and pioneering venture introduced by MAS Matrix. Bringing together fashion, functionality and sustainability, MVTM aims to revolutionise the role of athleisure in the world of apparel. This fashion-forward product line meets the distinct needs of the modern consumer and is designed for adapting with the wearer as they adapt to their own environment. In an industry where athleisure has played a pivotal role, especially over the past few transformative years, three critical elements help Matrix raise the bar for athleisure through MVTM.

Functionality

These products are more than a fashion statement. They function to meet the needs of wearers; offering the comfort of loungewear, the support of activewear or the structure of athleisure and work wear. The garments incorporate body mapping technology with unique material compositions for specific zones. This makes movement easier, with targeted support and comfort for distinct areas. The essentials product range is designed to fit and adapt to a range of body shapes, supporting weight and movement where needed. Outer layers are knitted to be light and breathable or thick and warm for different climates. The garments can also be knitted to shape and the knit is designed to minimize seams, allowing the product to be free-flowing. This seamless comfort is complimented with a range of materials, patterns and styles.

Fashion

MVTM’s collection not only exudes functionality but introduces unique and trendsetting styles. These edgy, sophisticated outfits effortlessly adapt to various occasions and environments, whether it's powering through an invigorating cardio session or immersing oneself in a passion project. The fashion-forward designs easily fit into a dynamic and versatile routine of urban social life. With its unique offerings, such as open-back mesh tank tops and graphic jacquard-designed hoodie and jogger sets infused with one-of-a-kind patterns and premium materials, this collection is well-thought-out and distinguishes itself within its category.

Sustainability

Reducing the carbon footprint within the garment manufacturing process has always been a challenge but has remained a part of the groupwide sustainability strategy of MAS Holdings, the parent company of Matrix. In line with this strategy, known as the MAS Plan for Change, Matrix believed in integrating sustainability into the foundation of MVTM. Matrix’ unique ‘knit to shape’ technology essentially knits garments into their exact end-shape, thereby reducing 18%-22% of pre-consumer waste generated within the usual cut-and-sew operation. To deliver more sustainable alternatives to its customers, MVTM takes it a step forward, with 77% of its collection being composed of either recycled post-consumer waste, natural items (cotton, hemp), or biobased fabrics (modal, Tencel, hemp). “At the core of MVTM lies the brand identity, captured in an acronym,” said Arun Gananathan, head of Marketing at Matrix. “M for modern and contemporary designs. V – embracing the excitement of versatile lifestyles. T – for the cutting-edge trends we are setting in fashion and M – for movement, propelling us forward, ahead of the industry.” “The MVTM font follows the feel and structure of contemporary architecture, which is the source of inspiration for the design team at Matrix” added Arun. “With its unique and innovative capability, this collection can be leveraged by apparel brands and tailored to develop their own lifestyle-centric clothing.” MAS Matrix is a flat-knit apparel manufacturing facility that brings knitting capability from yarn to finished goods under one roof. From its early days of knitting shoe uppers, Matrix has come along a transformative journey, leading to this cutting-edge brand that is MVTM. This journey has taken Matrix from housing 1700 Stoll flatbed machines, solely dedicated to producing footwear uppers, to emerging as a prominent athleisure manufacturer by utilizing the same machines for sweaters, headwear, jackets, inner and outer layer products and more, for industry giants such as Nike, Gym Shark, Decathlon, Victoria’s Secret, STOKO, Vouri, and Lacoste. The introduction of MVTM is a demonstration of MAS Matrix's capability through flat knit, as well as the team’s dedication to fostering innovation, championing sustainability, and delivering garments that effortlessly conform to the ever-changing needs of consumers' active lives. Through its distinctive amalgamation of fashion, functionality, and sustainability, MVTM is well-positioned to create a significant impact on the future of athleisure.

For inquiries contact

General Manager - Business Development at MAS Matrix

Arun Gananathan (+94773958994) mvtm@masholdings.com

How MAS Performance Wear Propels Successful Athletes

Elli Karampela — Mon, 27 Nov 2023 23:00:16 +0000

Resolute that competitive sports should be inclusive for everyone, MAS’ performance wear capabilities extend to adaptive clothing.

Tharushi Karunaratne clinched Sri Lanka's only gold medal in the Women's 800m event at the Asian Games this year. She raced her way to victory, securing the Gold and setting a new Asian record. And for Sri Lanka athletics, it didn't end there. Dilhani Lekamge claimed silver in the Women's Javelin Throw, while the Sri Lanka Men's and Women's 4x400m relay teams secured bronze medals at the games. Among those rooting for the athletes was the team at Bodyline, who designed and manufactured the game-day kits worn by Tharushi and her teammates. As these athletes crossed the finish line, they wore garments that were made using seamless bonding technology that maximizes comfort for better performance. Bonding helps eliminate the irritation and discomfort of traditional sewn seams, something athletes should not be distracted by on the field. The fabric used is ultra-lightweight and incorporates moisture-wicking material, keeping wearers dry and comfortable at their peak performance. Body mapping technology is used to monitor high perspiration zones and a specially modified, breathable material is used for sweat absorption. Going beyond designing and manufacturing, Bodyline also partnered with the Sri Lanka Athletics Association on its journey to the 2024 Paris Olympics and has been the official clothing sponsor for the Sri Lankan Athletics team since 2022. Bodyline is just one subsidiary of the global apparel manufacturer, MAS Holdings, recognized as a pioneering force in the world of sports and performance wear. The diverse product capabilities across the group have expanded MAS’ performance wear range, from game-day and training kits to sports bras and adaptive wear for athletes with disabilities.

Design teams study the climate conditions of the playing field and combine that insight with body intricacies such as heat zones and sweat glands to develop clothing with varying ventilation levels.

Products made at MAS KREEDA for some of the biggest events we know are regularly in the news, donned by Olympians. One such product is a high-tech sports bra made with expertise in sustainable engineered knit and is built to offer support in all the right places. The bra incorporates ultra-stretchy, curve-hugging fabric adjustable to changing sizes while smooth, soft-covered side seams are made for comfort during prolonged wear. The bra's sweat-wicking technology and carefully placed openings provide optimal airflow, keeping athletes cool and dry, no matter how intense the workout. MAS KREEDA has collaborated with the world’s leading athletes to engineer innovative products, including performance kits and medal stand kits for Olympic teams. Redefining the activewear landscape for women, they created leak-proof biker shorts and versatile bodywear solutions, that dominate key franchises globally. MAS Active, whose jerseys featured in the Men’s and Women’s Cricket World Cup, conducts extensive research to design engineered performance wear for national teams. The design teams study the climate conditions of the playing field and combine that insight with body intricacies such as heat zones and sweat glands to develop clothing with varying ventilation levels and quick evaporation. MAS Active’s research and development (R&D) also led to the development of game day kits for multiple men’s and women’s grand slam-winning tennis players, whose kits were modified extensively, catering to the unique climatic needs of each grand slam for maximum comfort and mobility of the player.

As these athletes crossed the finish line, they wore garments that were made using seamless bonding technology that maximises comfort for better performance.

Resolute that competitive sports should be inclusive for everyone, MAS’ performance wear capabilities extend to adaptive clothing. Through the brand, Lable by MAS, incubated at Linea Aqua; this apparel manufacturer partnered with the Sri Lanka National Paralympic Committee to create clothing that not only supports persons with disabilities but is rigorously tested at the highest levels of performance. The Easy-On Zipper Front Sports Bra, for instance, boasts a front zipper and an extended pull tab, for easy wearing, even for those with limited upper body mobility. The Easy-On Active Short with high-stretch fabric at the back, allows for natural and comfortable stretching in a seated position. Both these garments continue to be worn by Sri Lanka’s national para-athletes, whose insight and feedback on the performance of the garments enables the teams at MAS to refine and upgrade the product. These easy-on/off solutions grant athletes with disabilities the independence to dress, which in turn helps them focus on their performance, knowing their clothing works with them, not against them. MAS is also the official clothing sponsor of Sri Lanka’s National Para Athletics team which won 11 medals including 2 Golds at the recent Asian Para Games in Hangzhou. MAS Holdings is an innovator and co-creator of enhanced performance wear catering to diverse consumer groups. From the running track to the court, MAS’ creations are worn by professional athletes, teams and recreational athletes worldwide. For inquiries, please contact: Shehani Gomes (General Manager – MAS Group Business Development & Growth) Email: shehanig@masholdings.com

MAS Fabrics – Matrix: Reimagining the Role of Flat-Knit Technology for Injury Recovery and Chronic Pain

Elli Karampela — Mon, 17 Jul 2023 08:00:14 +0000

Injuries and chronic pain can be a devastating setback to anyone. Imagine the frustration of a knee injury that not only affects your performance on the field, but also disrupts your everyday activities like jogging, hiking, or playing sports. Unfortunately, today’s knee braces that provide support and aid recovery are still bulky, uncomfortable, and limit movement as much as the early braces from over 50 years ago. Enter Zack Eberwein, the founder of STOKO, who experienced a knee injury firsthand and recognised the need for a better solution. Together with his team, Zack set out to develop a product that offered the same medical-grade support without any discomfort or restrictions. Their goal was to offer functional knee support with the style and aesthetic of modern athletic wear. In their quest for innovation, STOKO found a valuable partner in MAS Holdings, a global leader in apparel technology renowned for their collaborations with top sports and performance brands like NIKE and Under Armour. With decades of MAS' expertise in apparel, its Business Unit, MAS Fabrics – Matrix was the perfect development hub to scale production and meet the consumer demand for STOKO. After four years of collaborative efforts involving brilliant minds in engineering, knitting, apparel design, and biomechanics, the result has been STOKO's Supportive Apparel featuring the groundbreaking K1 Supportive Tights made by Matrix. “Matrix joined STOKO offering their expertise in engineered knit and apparel manufacturing, helping us fine-tune the K1 and implement a scalable manufacturing solution,” said Joel Maerz of STOKO. Manufactured exclusively by MAS Fabrics – Matrix, the Stoko K1 tights have revolutionized the way active individuals support their bodies to get back to activity through a new category called Supportive Apparel. From weekend warriors to professionals, all types of active people can finally say goodbye to the discomfort of traditional braces and embrace comfort, style, and innovation all at once. The garment integrates 30m of high-strength support cables that provide medical-grade bracing. The knitting and bonding technology at Matrix is used to knit these cables into the fabric, along the length of the legs, mimicking the natural support structures of muscles and ligaments. “The cables are guided down the length of the legs by laminated, polyurethane strips that hold the cables in place to support specific regions of the body,” explains Joel Maerz. “Our expertise in engineered-knit (E-knit) is geared to incorporate Design Autonomy, Engineered Functionality and Sustainability into knit apparel and beyond,” says Palitha Liyanage, CEO at MAS Fabrics - Matrix. “E-knit offers a great fit on the body, design-centric aesthetics, exceptional comfort, and functionality, allowing us to provide required support in targeted areas by seamlessly integrating advanced knit structures, beyond the capability of traditional knitwear. As we explore new methods, partnerships such as the STOKO – Matrix partnership play a critical role in pushing boundaries to take consumer needs, apparel technology and innovation to the next level,” he says. These medical-grade tights are 60% lighter than traditional braces and thirteen times thinner. The proprietary breathable fabric helps manage sweat and moisture. Matrix’s body mapping technology also enables the garment to match the contours of the body, so it doesn’t ride up or bunch together behind the knee and instead is optimised for the ideal fit and function. What’s more, the product matches the look and style of competition-grade performance wear, already worn and attested to by Olympians and international athletes yet is suitable for any person. This advanced product is equally easy to use. Being machine washable and reusable, it can very simply be tossed in the washer after any activity. By 2024, Matrix and STOKO aim to reduce 80% of bonding work, significantly lowering post-knitting energy consumption. Matrix’s flat-knit expertise combined with MAS’ wider apparel ecosystem has helped it become STOKO’s designated development hub and together, they are working on a new collection of supportive apparel that will soon break into the market. Onsite product development at Matrix has substantially reduced lead time from the development calendar for both teams. For enquiries, please contact +94777709743 or email palithal@masholdings.com (Palitha Liyanage – CEO of MAS Matrix (Pvt) Ltd.)

About MAS Fabrics - Matrix

MAS Fabrics - Matrix is MAS’ own dedicated facility manufacturing diversified knit apparel for the world’s top sports and performance brands. Matrix’s product capabilities include True Knit - accessories, Tech Knit - smart clothing, closer to bodywear and footwear uppers.

Game On!: GamerTech™ and Oxygen Esports Strengthen its Partnership, Revolutionising Apparel Solutions for Gamers

Elli Karampela — Fri, 26 May 2023 08:00:54 +0000

The ergonomic Sub-Zero Glove by GamerTech™ uses advanced Phase Change Material (PCM) for targeted cryotherapy for complete recovery from intense gameplay.

The world of esports is booming, and as more gamers step into the competitive arena, the need for high-performance gear has become essential. That's where GamerTech™ comes in. In partnership with Oxygen Esports, GamerTech™ has worked tirelessly to create products that help gamers enhance their gaming experience and performance, and most crucially, improve their physical wellness. GamerTech™ creates wearables and advanced apparel tailored for lifestyle gamers and esports athletes, optimizing performance, wellness, and experience. Oxygen Esports (OXG), founded in 2020, is New England's top multi-title esports organization with elite teams in popular games like Valorant, Rainbow Six, Rocket League, and Apex: Legends, plus franchises in the Boston Uprising (Overwatch) and Boston Breach (Call of Duty) leagues. As the partnership between GamerTech™and Oxygen Esports enters its third year, both brands are renewing and expanding their commitment to providing gamers with the latest wearable solutions. GamerTech™ was the presenting partner for February's Call of Duty League Major II. It has even become the official in-game operator kit sponsor for the Boston Breach in the Call of Duty League 2023, solidifying its position as an industry leader. The GamerTech™ branding featured on the Boston Breach in-game operator kit is equivalent to the official jerseys of teams in professional sports leagues, where fans and gamers can purchase these kits to amplify their gaming experience.

A second skin for pre-game warmups with intelligent thermotherapy and compression technology to elevate precision and dexterity while preventing injuries during extended gaming sessions.

But it's not just about branding! Backed by decades of MAS Holdings' innovation and experience, the team at GamerTech™ has been hard at work developing a line of performance wearables and apparel solutions specifically designed to help gamers combat the physical strains that come with hours of gaming. According to GamerTech’s primary research with 600+ US-based esports athletes and hardcore gamers, one in three gamers in the US has reported some sense of discomfort while playing, which is approximately 70 million gamers in the country, with the majority experiencing wrist and hand discomfort, eye fatigue, and neck and back pain. Over 85% of gamers want gear that will help them improve performance or comfort, with over 80% wanting to play longer.

Magma Glove

GamerTech’s™ innovative solutions, such as the ‘Magma Glove’, are designed to help gamers warm up and stay in the game longer while improving their overall performance. The Magma Glove combines active heating with passive compression, providing a unique way to rapidly warm up and use heating cycles to enhance gaming performance. These solutions are not just about making gamers feel better; they're about empowering them to play longer, harder, and better than ever before.

Sub-zero Glove

Another product developed is the ‘Sub-Zero Glove’, which provides both cooling and passive compression to quickly soothe gamers and alleviate inflammations from repetitive strain injuries (RSIs). It helps ease acute pain and can even prevent conditions like tendonitis and Carpal Tunnel Syndrome by reducing inflammation and pain through compression and cooling. With its focus on providing technology-based apparel and wearable solutions for gamers, GamerTech™ is well-positioned to cater to the needs of the growing esports industry. Currently, there are no dedicated product solutions for gamers, and most brands bring solutions from mainstream sports to gamers that don't capture the more specific needs of gamers. As gamers continue to face challenges related to long hours of gaming, GamerTech™ is filling that void by creating gamer-centric gear to help them perform at their peak, manage their wellness, and enhance their immersive gaming experience. GamerTech's™ partnership with Oxygen Esports is a crucial step towards achieving this mission. Amila Pathirana, Co-Founder and CEO of GamerTech™, states, "We are excited to be partnering with OXG for the third year in a row and to see our vision of gamer-centric gear come to fruition. Undoubtedly, the gaming industry will keep booming, and we are thrilled to be in the centre of creation, providing gamers with technology-based apparel solutions they need to perform their best." The GamerTech™ and OXG partnership is a testament to the power of collaboration and innovation in the gaming industry. With their sights set on the future, both brands are driven to help gamers achieve their goals in the competitive world of esports. As the gaming landscape evolves, it's clear that GamerTech™ will be at the forefront, providing gamers with the gear they need to take their gaming experience to the next level. To find out more, please contact 1up@gamertech.gg

Techtextil North America and Texprocess Americas spotlight Education, Training and Innovation for the 2023 edition

Elli Karampela — Wed, 26 Apr 2023 11:01:40 +0000

Techtextil North America and Texprocess Americas are collaborating again to showcase new industry-pioneering technologies and trends from businesses relating to textiles, nonwovens, sewn products, and technology. With more than 350 companies from all over the world, the exhibition is happening in Atlanta, Georgia, US, 10 to 12 May 2023. These shows have to offer a broad spectrum of knowledge and expertise accessed through a single event. “The industry is rapidly evolving, and we’re excited for attendees and exhibitors of Techtextil North America and Texprocess Americas to have a front-row seat to the action,” says Kristy Meade, vice-president of Technical Textiles & Technology Shows for Messe Frankfurt, Inc. “Our team is dedicated to ensuring that this year’s show offers meaningful exhibitor and attendee experiences through a host of new show features. We continue to track new trends, technologies, and developments across the industry and bring them to the forefront through comprehensive education and programmes.” The educational offering of the show is complemented by a variety of paid and free learning sessions via the Symposium and Tech Talks, in which professionals expand on topics related to the industry. The highly popular Symposium comprises paid sessions that give visitors the chance to receive knowledge from industry leaders as they discuss current innovation and development. Tech Talks will consist of complimentary sessions about sustainability, innovation in technology, technical design, etc. The Career and Training Center is new to Techtextile North America this year and its current representatives at Gaston College will be available to share crucial knowledge and resources about the industry’s career prospects. Job openings will be available, and attendees will have the opportunity to meet potential employers and make their own optimised resume. A photographer will also offer services relating to personal photographs of the attendees. In the Career and Training Center, the Sewn Products and Equipment Suppliers of the Americas (SPESA) association will be starting a new training programme called “Training Takes Time” to enhance manufacturing capabilities in the Americas. This will be actualised by the Merrow Sewing Machine Company and the Industrial Sewing and Innovation Center (ISAIC), and will pay attention to mechanics, facility owners and operators. Technicians and instructors from Merrow will be there to share expertise about their jobs in the industry, and hands-on activities and augmented reality sessions will also be available. The augmented reality technology will come from ISAIC to show how it can help boost the industry and support advancement. The Student Research Poster Program will come back this year. Innovative developments in sewn product design and manufacturing processes will be presented, and both undergraduate and graduate students will attend. The Innovation Awards is also a new addition this year with the goal to recognise outstanding performance in research, materials, products, and other offerings. Techtextil North America & Texprocess Americas visitors can see these pioneering technologies in person and learn more about them and the way they are influencing the sector. “For the first time in more than two decades, we’re witnessing an exciting rebirth for the sewn products industry in the Western Hemisphere,” said Michael McDonald, president of SPESA. “Attending Texprocess Americas – the largest show of its kind in North, Central, and South America – is the first step for industry players to be a part of this massive movement in reshoring, nearshoring, and regional collaboration. The 2023 edition of the show is aiming to elevate attendee experience even more by adding new components that foster learning, networking, and professional growth. I’m confident this is going to be the best show yet.”

MAS Places Co-Creation at the Centre of Apparel Manufacturing

Elli Karampela — Wed, 19 Apr 2023 11:16:31 +0000

Every day we stand on the verge of innovation, a new opportunity to fulfil more than just one dimension of a human need. This requires an understanding that singular, top-down solutions no longer meet the market’s emerging requirements; that consumer voices are louder than before – and brushing aside their needs could lead to countless missed opportunities. So how can fashion brands continue to offer solutions that are relevant and meet the consumers’ most critical needs? The answer is simple – co-creation. Co-creation is a collaborative approach where brands, manufacturers and consumers work together to meet the complex requirements of a single, revolutionary product. MAS sees co-creation as a way to make products that were previously unimaginable. Going beyond the traditional ‘made to order’ method, co-creation requires a merging of ideas, intelligence and a journey of exploration into material and technology. Co-creation gives big names in fashion an opportunity to keep growing and for smaller, nascent brands to become relevant and in demand, sometimes through a single innovation. Washable absorbent period underwear, clothing that eases the biological challenges of menopause and adaptive wear for persons with disabilities, are just a few examples of solutions that MAS has co-created with their customer brands, breaking into completely new segments of consumers. The value of co-creation has leading brands now on the hunt for future-oriented and capable creators. This is where MAS’ tech and material expertise and its craftmanship stand out. MAS’ capabilities extend across several areas, such as fit, construction, engineered knit, sew-free applications and mass-customisation. “Our material specialists, designers and pattern makers come to the same table as our customers as well as our tech partners to really create something groundbreaking,” says Shehani Gomes, General Manager - Product Growth and Development at MAS. MAS’ best innovators are not only skilled in the application of technologies but are fully immersed in conceptualising and developing the product. Over the years, the MAS portfolio has pushed the boundaries of performance wear, lingerie, athleisure, swimwear and tech-enhanced garments to identify which innovations may change the future of apparel. MAS believes that the integration of expertise is the best way forward. In co-creation however, there is no one-size-fits-all solution. For example, what works for constructed garments in the intimates space may not work for fem-tech or adaptive wear. Commenting on how MAS stays close to the customer, Nemanthie Kooragamage, Director of Group Sustainable Business at MAS, says, “What’s most important is understanding that brand handwriting intimately, knowing what the brand stands for and who the consumer is... creating a product unique to that brand that helps them win with their consumers.” Each problem requires a unique solution; and MAS works with brands to find what works and what innovations can take the industry forward, sometimes in leaps and bounds, or sometimes one small step at a time. To explore this potential, MAS invests in solving problems that have challenged the industry for decades. Emissions, waste, circularity, biodegradable, recyclable or reusable products are areas that are more important than ever to brands and consumers. It is an uphill climb, but the opportunity is as significant as the challenges. Jehan Jayasuriya, Chief Marketing Officer at MAS Intimates, talks about two key aspects of a product; sustainability and inclusivity. What is truly meaningful about co-creation according to Jehan, is when both these elements are connected through a creative product. In 2021 and 2022, MAS was recognised as one of the most innovative companies at the Clarivate Innovation Awards. With every innovation, MAS’ goal is to widen its consumer base to ensure that these solutions have the potential to serve a wide range of needs. Holistic consumer representation means including all genders, body structures, sizes, persons with disabilities and those undergoing different biological phases such as maternity or menopause. When it comes to reaching the end consumer, finding a niche is great, but empowering diverse customer populations is even better. Developing products that are dedicated towards those who have traditionally been left out by the fashion industry, products that are people-centric and geared towards a sustainable future is what adds value to co-creation. Working with like-minded brands, MAS has the capabilities, culture and right mindset towards innovating transformative products encompassing all market segments. To find out more, please contact info@masholdings.com

Looking to Increase Efficiency and Transparency in the Supply Chain? Meet DMIx, the Digital Ecosystem with an Answer

Katie Smith-Wong — Wed, 29 Mar 2023 23:00:22 +0000

Today, brands and suppliers in the fashion industry are facing significant challenges, with increasing pressure to improve product transparency and reduce environmental impact. With more brands beginning to look harder at their supply chains, suppliers are consequently being confronted by an increasing number of individual brand needs, asks and ideas, none of which are standardised. That’s where DMIx comes in. DMIx is a digital ecosystem that enables brands and their suppliers (not just tier 1, but tiers 2, 3 and 4 too) to collaborate via a single platform across all areas of textile design, development, and production, enabling fully digital product workflows using colour technology, 3D technology and master data. Through seamless real-time digital interaction and connectivity to all relevant industry applications, stakeholders can transform from physical to virtual collection development. Yet this digitalisation only works if you can trust the digital appearance of any asset. This is why the Digital Twin Technology is the heart of the DMIx solution – a digital twin is the virtual counterpart of a physical product, and it is a single source of truth, be it size, colour or appearance. The accuracy and reliability of the Digital Twin reduce the need for physical samples and prototypes. Not only does this save cost and time, but it also reduces waste, water usage and CO₂ emissions. Building on this, impact can be measured with DMIx. ImpAct, the smart environmental tool that delivers impact measurement values for raw materials. Through DMIx ImpAct, brands have the ability to choose fabrics and trims based on their environmental impact such as carbon footprint, water usage, land use and more which supports their preferred material strategy. By offering secure and user-friendly digital interaction via a single platform between all stakeholders, DMIx helps to digitalise supply chains to create a better industry: better for brands, suppliers, and the planet. So, what was DMIx founded on? There are three core pillars that guide the digital ecosystem:

Transparency: Supply chain transparency, particularly around environmental impact, is increasingly becoming a business imperative. DMIx offers end-to-end product transparency with real-time master data.
Collaboration: DMIx enables the interaction and exchange with all industry-standard solutions in the areas of colour and 3D technology, including major design software applications and PLM solutions.
Innovation: Digitalisation is one of the key drivers in the transformation to a more sustainable fashion industry. DMIx is leading this change with its pioneering high-quality technology which creates levels of interaction and efficiency unseen before.

Let’s take a closer look at the tools offered within DMIx:

Color Technology

Brands can align workflows in design, sourcing and production based on digital colour standards and spectral measurements. The benefits of this colour accuracy include reductions in sampling costs, collection development time and environmental impact by controlling lab dipping and bulk production.

3D Technology

State-of-the-art DMIx technology supports the creation of photorealistic digital materials for use on any kind of 3D object directly in the DMIx environment. The resulting images are incredibly close to reality and even include hyper-realistic digital humans. The high-quality digital output supports the entire product development and planning processes and can be directly used in e-commerce and marketing, the final stages of the route to market.

Master Data

With DMIx, the digital materials and products can carry comprehensive master data from various levels of the value chain, which can be transferred in real-time with other systems like PLM/ERP solutions. This means brands and suppliers can work with full end-to-end product and process transparency, thanks to working on a secure collaborative ecosystem. Earlier this year, we saw the launch of the DMIx AvatarStudio and DMIx 3D-Studio in partnership with verce®, bringing together a high-quality end-to-end digital human workflow for fashion brands, including a virtual 3D photo studio. The state-of-the-art human avatars within the new DMIx AvatarStudio have a photorealistic quality never seen before and can be customised and individualised to a brand’s preference, enabling brands to build up their own completely unique digital model team and take their digital workflow right up to sales and marketing. The DMIx platform is used by over 300 customers, from PVH Group, big-name brands such as Hugo Boss and Tommy Hilfiger, specialist brands like Martini Sportswear, and suppliers such as AMANN and Marzotto. To learn more about the DMIx ecosystem and all it has to offer, visit the DMIx website here, or contact Silke Friesen (silke.friesen@colordigital.com).

Transforming the Fashion Supply Chain: The Impact of WFX PLM on Fashion Brands

Elli Karampela — Tue, 07 Mar 2023 11:20:06 +0000

As the world becomes increasingly digital, the fashion industry is being forced to change the way it operates. Product development, in particular, has been impacted by the shift to online commerce and the challenges posed by the recent pandemic and the supply chain disruptions that followed. In the past, product development was often a slow and manual process, with designers and production teams relying on spreadsheets and physical samples to create new collections. However, with the advent of Product Lifecycle Management (PLM) software, the fashion industry is changing, and WFX – World Fashion Exchange has been at the forefront of this transformation. In this article, we'll take a closer look at how WFX has helped several successful fashion brands streamline their product development processes and become more efficient, agile, and profitable. These real-world experiences demonstrate the power of WFX as a tool for fashion companies of all sizes.

Streamlining product development and reducing time to market

In today’s world, speed to market is everything. WFX Fashion PLM helps companies streamline their product development processes and bring all functions together on a centralized platform. This has a direct impact on the time it takes for a brand to bring its products to market. Ferry Helmer, co-founder, Mexx, a leading Dutch fashion brand, explained: “Before WFX, we were using too many applications, excel sheets (and their multiple versions) to manage product information. This made it difficult to find information when we needed it, and as a result, the team was struggling to reach important deadlines.” Streamlined processes mean fewer errors and faster production. NINE&Co, the parent company of 6 leading maternity and kids’ fashion brands in The Netherlands, is great proof of achieving speed with WFX. Rob Van Thiel, Design director, NINE&Co, said, “Insights from WFX have been incredible at helping us speed up our product development. We’ve shortened our lead times from more than 15 months to just around 12-14 weeks (about three months)!” Similarly, Julia Moldovan, Director of Production, OAK + FORT, a fast-growing Canadian fashion and lifestyle brand, said, “With WFX, we can create a clear package for our vendors with auto-calculated measurements that are easy to understand and use—all without wasting time dealing with complicated, outdated or inaccurate spreadsheets.”

Centralising all data and improving collaboration

One of the key benefits of WFX PLM is its ability to centralise all data and information in one place. This makes it easier for companies to access the information they need and improve collaboration across internal and even external teams. ELK, an Australian fashion brand, has experienced this firsthand: “WFX is our core business operating system, but it's also used as the source of product information that feeds our eCommerce website. Data is directly fetched via APIs from WFX and pushed to our website with accurate and real-time product information. WFX helps us drive operational excellence, enabling us to bring new products to market faster and more efficiently,” said Adam Koniaras, managing director, ELK. In fact, WFX PLM’s Vendor Collaboration Portal is a favourite feature for many brands. Nine&Co’s Van Thiel explains: “The Vendor Portal is an effective and efficient way of working with suppliers as it allows our vendors to directly access the system, which means we’re all working with the most up-to-date information at all times.” “Thanks to WFX, we don’t need to send multiple emails with files to our vendors anymore. Everything can be stored in one place and accessed by anyone who needs it.” In addition, WFX PLM allows remote teams to stay connected and aligned, even during times of disruption. American premium jewellery brand Gorjana spoke to the importance of this feature: “Even as Covid-19 disrupted the world, having a system that allowed us to keep all our remote teams connected and aligned, not only internally but also globally with our manufacturers, was amazing.”

WFX's expertise and experience in the fashion industry

The fashion industry is unique and requires a specialized solution, and this is what gives WFX an edge over all its competitors in the market. With over 20 years of experience in the industry, WFX has worked with all kinds of fashion businesses - 600+ brands and manufacturers across 50+ countries—so they know exactly how to build the right solutions for every company. Evelyn Gibson, Production and Purchasing Manager at Spell, an Australian fashion brand, appreciated this expertise saying, “The journey with WFX has been great. WFX's desire and willingness to help us get the best use of the platform has been a hallmark of our working relationship. We see this as a long-term partnership and continuously find ways to gain more from the solution.” WFX's deep industry-specific expertise and experience also ensure that the PLM is up-to-date and relevant, providing fashion brands with the tools they need to stay ahead of the curve. Ron Janssen, co-founder, Mexx, part of the RNF Group, explained, “We chose WFX PLM specifically for their robust Product Information Management (PIM) and Digital Asset Management (DAM) modules. The fact that they were able to provide us with all the features we needed in one solution was key to our decision.” This level of expertise and support ensures WFX users can get the most out of WFX PLM and make the most of its industry-specific features. Whether it's creating a bill of materials, making grading charts, or adding style and fit comments to tech packs, WFX PLM has everything a fashion brand needs to streamline its product development process.

Industry best implementation process and cost-controlled plans

In any software implementation, the key to success is a smooth and efficient transition. WFX has mastered the implementation process, providing brands with the support and training they need to make the move as seamless as possible. Marium Zain, Operations and Sourcing manager at Wiggle, a leading European sporting goods retailer, said, “Working with the WFX team is a great experience. The implementation team understands exactly what I mean and thinks way further ahead in terms of getting what I want to do with WFX. We have solved so many of the problems that were discussed when we started, which proves that my feedback did not go in vain.” Speaking about WFX’s implementation at 100-year-old iconic British brand Belstaff, director of Programme Management and IT Navid Jilow said: “WFX worked in partnership with Belstaff to successfully roll out the WFX PLM solution within a wider IT transformation program. The WFX application provides superior capabilities compared to our previous systems and is more intuitive to use. As this was a large-scale digital transformation program, it was very helpful to use their expertise to help shape solutions. I would recommend both their software and delivery team.” Similarly, OAK + FORT’s Julia Moldovan added, “The WFX team spend the time to build a program that you're going to need and use. The customisation process that we worked on with WFX was also great. They sat down with us to have very in-depth conversations about what we needed, what features were important to us, and how our company operated, and then they made suggestions on solutions of how to customize the program to fit our needs so that it wasn't generic and really worked for us.”

Summary

WFX is a powerful tool that streamlines the product development process, improves collaboration, and helps companies save time and resources. These success stories are just a few examples of how WFX PLM has digitally transformed fashion businesses. The WFX team's personalised approach to implementation, combined with its ease of use, has made it an indispensable tool for fashion brands looking to digitally transform their processes and remain competitive in a rapidly changing industry. As such, it won’t be wrong to say that WFX PLM is more than just a software solution; it's a catalyst for change in the fashion industry. Brands that embrace digital transformation with WFX can achieve greater transparency, efficiency, and speed, allowing them to meet the demands of a fast-paced, constantly evolving market. The future of fashion is digital, and WFX PLM is leading the way. Learn more about what WFX can do for your fashion business by speaking to a WFX Fashion Consultant.

Techtextil North America and Texprocess Americas 2023: All set to highlight the latest technologies and advancements

Katie Smith-Wong — Thu, 16 Feb 2023 23:00:12 +0000

Techtextil North America and Texprocess Americas will once again be reunited for one large, co-located industry event in May 2023. The exhibition will build on the success of previous years by bringing together technical textiles, nonwovens, and sewn product sectors, amassing exhibitors from across the globe to showcase the latest, most innovative technologies from all industry sectors. The platform presents an amazing opportunity for visitors to gain essential industry insight, reinforce B2B connections, and become equipped with solutions needed to optimize their production. “The disruptions caused due to the pandemic have created the need for more flexible sourcing and automated technologies that allow the industry to efficiently scale up production,” says Kristy Meade, Vice President of Technical Shows. “Development in future-oriented fields such as 3D design, blockchain, and advanced processes are providing multi-faceted insights for businesses to upgrade their shop floors, and Techtextil North America and Texprocess Americas will serve as the ideal industry meeting point to see these advancements in person. At the 2023 edition, visitors can expect to find the most relevant, on-trend innovations and can discover for themselves how new R&D developments and technologies are revolutionizing all kinds of industries from apparel to upholstery to agriculture to construction — opening doors for the industry’s diverse sourcing needs.” Attendee registration is live. Attendee registration is live. Companies interested in visiting can register at www.techtextilna.link/reg23 to attend Techtextil North America or www.texprocessam.link/reg23 to attend Texprocess Americas, to get access to both shows. Likewise, companies interested in exhibiting can check out the information and latest floorplans and reserve a booth for Techtextil North America at www.techtextilna.link/exhibit23 and for Texprocess Americas at www.texprocessam.link/exhibit23 “This is a significant year for the sewn product industry to rebuild supply chains and optimize efficiency,” says Michael McDonald, President of SPESA. “The synergy created through these co-located shows will generate a business environment that encourages the exchange of knowledge, resources, and technology that not only benefits the companies that participate in the show but also strengthens our collective industries. We are extremely excited to bring the latest advancements of sewn product industry suppliers to live audiences in 2023 and provide a platform in which they can instantly engage with and respond to the information they are being presented.” Covering trending topics and the most pressing industry challenges, the Symposium will feature a series of educational sessions about new technologies, through which attendees will also be able to gain in-depth business insights. At these highly acclaimed sessions, industry experts will discuss some of the most pivotal advancements being made in technical textile, nonwoven, and sewn product technology and will highlight ways in which these advancements are changing the industry landscape. Techtextil North America’s versatile range of displays will target agriculture, construction, furniture, apparel, and more. The technologies on display at Techtextil North America can be applied across diverse industry sectors, making it a must-visit platform for visitors to make sourcing decisions. Similarly, Texprocess Americas is the perfect business platform for all professionals involved in the sewn products industry — including retail, brand, and manufacturing executives — to meet with leading international manufacturers and distributors of machinery, equipment, parts, supplies, systems, technology, supply chain solutions, and other products and services used for the development of sewn products. Together, the Techtextil North America and Texprocess Americas platforms aim to empower attendees to integrate technology and fuel innovation that will drive the textile and sewn product industries forward and will be a pivotal meeting point in 2023!

Manufacturer Hansae Looks Ahead as it Marks 40-Year Milestone

Katie Smith-Wong — Tue, 03 Jan 2023 11:15:16 +0000

2022 marks South Korean-based garment manufacturer Hansae’s 40-year anniversary. In its four decades, the producer has grown to be a global force in fashion, supplying some of the biggest retailers such as American Eagle Outfitters, Carhartt, Gap Inc., H&M, Target, and more. Hansae has a widespread presence; its production totals in relation to the US population imply that one in three Americans wears Hansae-made clothing. The company exported roughly 408 million pieces of clothing in 2021. To visualize this volume, if these garments were stacked, they would reach a height 3,736 times that of New York’s tallest building, One World Trade Center. Since its founding in 1982, Hansae has expanded its global production map. Today it encompasses 12 corporations that operate factories in Vietnam, Nicaragua, Guatemala, Indonesia, Myanmar, Haiti and the United States. Of the company’s 50,000 employees across the enterprise, 35,000 work in manufacturing. The company continues to grow, both geographically and financially. It recently entered the KRW2tn club in annual sales, a significant achievement for the corporation. Looking ahead to 2022, Hansae's budget revenue increased by 17% to 1.6 billion dollars. While there are considerable achievements to look back on, Hansae is focused on the future. The company is investing in technology, sustainability and efficiency drivers that will propel it to its 100-year anniversary. “We aim to have the company reach 100 years by discovering new growth engines with a creative and innovative corporate culture,” said Hansae vice-chairman Kim Ik Whan.

Digitalisation

Among Hansae’s technology initiatives is the recently adopted Hansae Advanced Management System (HAMS). This solution digitises all Hansae’s production activity, enabling a real-time view of the status in its factories across Asia and the Western Hemisphere. "We will increase work efficiency by utilising advanced IT technologies and attempt to grow with fair evaluations that are performance-oriented," said Kim. Hansae specialises in original developing manufacturing, which means it designs, develops and produces apparel that is then marketed under the labels of its brand buyers. Its customers rely on Hansae’s creativity and trend knowledge to create products that are of the moment. To streamline the creation process, designers in the company’s R&D centres in New York and Seoul have been leveraging 3D design technology to create samples. This not only shortens timelines but also allows for digital collaboration between Hansae and its international customers. An additional benefit of 3D design is waste reduction since fewer samples are required before production runs. "Hansae's unique 3D technology can convey the texture, pattern and colour of the genuine fabric as it is, making it as complex as the original sample," stated vice-chairman Kim. "We are investing continuously in the R&D centre, and we will support for the development of virtual models." By 2025, Hansae plans to replace more than 80% of physical samples with 3D samples.

Sustainability

Environmentally friendly practices are another investment area for Hansae. As the industry’s sustainability demands continue to grow, being able to deliver on these needs is a differentiator for the manufacturer. Among Hansae’s sustainability initiatives is an alliance with Recover, a producer of circular cotton fibres. Hansae has also made an investment in Evrnu, the maker of post-consumer recycled performance fibre NuCycl. Since it established sustainability targets in 2017, Hansae has made progress in reducing electricity, oil, coal and water use. It has also shrunk its greenhouse gas emissions, with a 21% deduction in 2020. Hansae has set a new 2029 greenhouse gas reduction target based on 2019 emissions and is striving to achieve it once again. In 2019, Hansae launched its 10% for Good campaign, using its scale for the greater good. “Hansae donates and invests 10% of the net profit coming from clothing sales made with eco-friendly materials to organizations that conduct environmental movement activities,” said Kim. Among the organizations that have received donations is The Ocean Cleanup, a nonprofit targeting floating plastic waste. Beyond doing good for the planet, sustainability is a growth strategy for Hansae. “Sustainability is concerned with the impact of present actions on societies, environments and ecosystems of the future,” said Kim. “These concerns should be reflected in the strategic planning of our company. And we believe we can expect sales growth and return on assets with sustainable actions.”

Automation

Vice-chairman Kim has also worked to build and develop a smart technique for increasing manufacturing efficiency. After seeing people doing manual labour for a long time, such as adding size labels, working on polybags and folding clothing, he identified tasks that might be automated by splitting the production process as much as possible. One of the most significant cases of Hansae's machine is the development of an automated folding machine. Kim was successful in developing a smart process unique to Hansae after actively collecting the ideas of field employees and engaging with smart factory specialists. Recently, to improve staff productivity, the company created the ‘R-bot’, a computer designed to replace simple repetitive chores. A chatbot technology is also employed to save time on repetitive incidents. Many analysts have already predicted that the garment industry will face difficulties next year. The consumer market, particularly in the clothing sector, is predicted to decrease dramatically because of the global economic recession. Despite these challenges, vice-chairman Kim stated: "We will prepare new growth engines with an innovative corporate culture that actively utilises IT technology to establish a virtuous cycle business structure of sustainable business models, digital-based supply chain establishment, vertical integration of production plants and business category expansion. We shall usher in the 'Hansae 2.0' era." The focus heading into the new year is on how Hansae, which had its best success ever in 2022, will use its strategy and performance to confront market challenges in 2023. Click here to learn more about Hansae.