Key ITMA 2023 takeaways minus empty sustainable marketing

Key ITMA 2023 takeaways minus the empty sustainable marketing spiel

Here are the real takeaways from this year's ITMA 2023 conference when you physically take away the empty sustainable marketing that filled most of the exhibition's halls, writes Robert P. Antoshak, Gherzi Textile Organizations partner.

Robert Antoshak hopes the hope the industry is positioned to use new innovations for its collective benefit – and not be diluted as empty sustainable marketing. Credit: ITMA.

A friend of mine walked 23,000 steps during the first day of ITMA 2023 in Milan. That’s the equivalent of more than 10 miles (16 km)! During the week, I’m sure ITMA became part of his daily workout – I need to ask him how much weight he lost.

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