Company Profile - Monster Beverage Corp

Introduction

Monster Beverage Corp (Monster Beverage) develops, markets, and distributes an assortment of energy drinks. Its product portfolio includes carbonated energy drinks, energy shakes, high performance energy drinks and pure energy seltzers. The company markets and sells products under various brand names such as Monster Energy, BPM, BU, Java Monster, Muscle Monster, Burn, Nalu, NOS, Mother, Reign, Play, Power Play, Samurai, and Ultra Energy. Its major clients include bottlers and full-service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, value stores, e-commerce retailers, mass merchandisers, convenience chains, drug stores, foodservice customers, and the military. The company’s operations are spread across the Americas, Asia-Pacific, Europe, the Middle East and Africa. Monster Beverage is headquartered in Corona, California, the US.