ASICS says its recently launched Novablast 4 will be the first Novablast model to be CO2e labelled, providing transparency on the company’s sustainability efforts.
In fact, the company claims CO2e emission of this model is 23% lower than the industry average.
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Composition of Novablast 4 shoe
Asics explains that the bouncy trainer is inspired by blooming plant life and Fibonacci spiral leaf patterns. While its Design Philosophy has resulted in enhanced shoe performance through its revamped design and a series of new features including the new geometric design.
The FF Blast Plus Eco cushioning which is Asics’ lightweight and energetic foam, has been designed to help create a plush bouncy feeling and smoother ride. The foam is is made from approximately 24% bio-based material from renewable sources, such as leftover waste from sugar cane processing.
Asics highlights that this means it not only benefits the global running community, but also eases the burden on the planet we run on.
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By GlobalDataThe company further points out that unique to the Novablast 4 shoe, its midsole and outsole are engineered in a way that allow both the heel striking zone and forefoot area to capture and return more energy, generating weightless bounce in every step.
Combined with the FF Blast Plus Eco cushioning foam, the shoe delivers a stronger rebound, helping to deliver that bouncy effect mid-run.
The shoe’s breathability has also been improved through a one-piece, lightweight, highly breathable woven upper, featuring a stretchy construction with advanced comfort for daily running and races.
Stability was another key area for Asics and this reflects in the new heel construction of the Novablast 4 which makes it comfortable and supportive. Additionally, the shoe has been designed with a lower density placed in key areas of the AHAR LO outsole to deliver exceptional durability.
Laura Bolgen, senior manager of global product line at Asics says: “Through our commitment to the Asics Design Philosophy, we are proud to be bringing these important updates to the fan favourite Novablast series. The Novablast 4 shoe has been designed based on multiple product trials with runners as well as scientific knowledge and data.”
“The improvements and features reflect Asics’ passion for innovation, and our commitment to full transparency on sustainability. With its bouncy experience and unique midsole design, the Novablast 4 shoe provides a fun running experience for all runners.”
The Novablast 4 show has been priced at $140. It will be available for men and women from Asics retail, online stores and specialists running outlet globally from 1 December 2023.
