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Credit: Adidas

As with the release in May, Adidas explains the second release will feature Yeezy products that were initiated in 2022.

Adidas says it will donate a significant amount from the sale of the products to selected organisations working to combat discrimination and hate, including racism and antisemitism.

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The range will include some of the most popular existing designs including the Yeezy Boost 350 V2, 500 and 700 as well as the Yeezy Slide and Foam RNR.

The products will be available through adidas‘ digital platforms including the Confirmed app, Adidas app and official website. Selected Adidas wholesale partners will also be part of this release but through their digital platforms only.

The second phase of Yeezy merchandise will be available from 2 August with a phased release to help manage demand whilst ensuring a fair and premium experience for consumers, adds the sportswear brand.

Additionally, the availability and timing of the release will also vary depending on location.

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By GlobalData

The sportswear giant points out that since terminating the Yeezy partnership in October, Adidas has been exploring multiple scenarios for the potential use of the existing inventory.

Fashion industry onlookers applauded the brand’s decision to sell the remainder of its Yeezy merchandise and donate the proceeds to charity as a “sensible move”.

Earlier this week Adidas said it performed “slightly better than expected” in Q2 thanks to its first Yeezy inventory drop lifting sales.

Moreover, the German brand recently partnered with Fashion for Good’s sustainable initiative which aims to drive the adoption of recycled materials in the footwear industry.

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